Three years ago, YUNGBLUD unleashed his arena-sized self-titled album. Since then, he’s collaborated with Lil Yachty, toured extensively, and announced the second edition of his own BludFest, where he’ll perform alongside Chase Atlantic, Denzel Curry, and blackbear.
Today, the brash U.K. artist shared the opening statement from his next chapter — the powerful single “Hello Heaven, Hello.” YUNGBLUD describes the new song as “a journey of self-reclamation, a goodbye to the past and how you may have known or perceived me before, and a hello to the future and where I’m going.” It also comes with an evolving nine-minute video, directed by Charlie Sarsfield.
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“It’s an adventure that’s sonically more ambitious than ever before, a journey that is meant to be played in its entirety that doesn’t for a moment hold back or let its imagination be filtered,” he continues. “I wanted its first moment to be a statement. I’ve been discouraged from releasing a nine-minute-and-6-second song as my first move back in a year because, in a modern world, it’s seen to be a ‘risk’ — I don’t see it like that at all. I see [it] as an opportunity. In my opinion, risk is an artist’s greatest tool — putting everything on the line in pursuit of the best evolution and art you can make. Without risk, there is no innovation. I feel like for the first time in a long time, I’m exactly where I need to be and doing exactly what I’m supposed to be doing — making exactly what I want — exploring the past, the present, the future, and most importantly, myself. This album feels magical to me, and this is where it starts.”
See the video for YUNGBLUD’s “Hello Heaven, Hello” below.