More Artist Friendly is on the way. Following conversations with Paul Stanley of KISS, Zac Brown, and Adam Levine of Maroon 5, Elliot Grainge will join Joel Madden on the latest episode of the series.
As the CEO of Atlantic Records, Grainge embodies the very ethos of “Artist Friendly,” promoting a hands-off approach and trusting the process. Before stepping into that role, though, he was releasing independent music through his label 10K Projects, founded shortly after graduating from Northeastern University (using money earned from flipping an apartment in Boston). Over the years, he’s signed a slew of talent, including Ice Spice, iann dior, and Trippie Redd. During the episode, Madden sits down with his brother-in-law for a rare and personal conversation. They dive into family, fatherhood, and the music business while reflecting on love, loss, resilience, and what it takes to build a lasting legacy.
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You’ll be able to listen to their conversation on Artist Friendly when it hits streaming wherever you listen to podcasts this Wednesday. You can also watch the episode over at Veeps. Before it arrives, make sure you’re caught up on all the episodes of Artist Friendly here and continue checking Alternative Press for more announcements and exclusive content related to the series.